Boom Bright Campaign

Campaign to promote the release of Boom Bright Mascara for Boom by Cindy Joseph.  Design & Art direction. 













Boom Bright was designed specifically for older women whose lashes get finer and shorter as they age. For the campaign we focused on the concept of crystal refraction paired with a saturated color palette. 







Credits:
Creative Direction: Best 
Photographer: Sidney Bensimon
Propstylist: Rebecca Bartoshesky
Wardrobe: Doria Santlofer
Hair and Makeup: Kayla Jo