4. Boom by Cindy Joseph




Design & Art Direction 
Campaign to promote the release of Boom Bright Mascara for Boom by Cindy Joseph. Email, social, and digital ads.










Boom Bright was designed specifically for older women whose lashes get finer and shorter as they age. For the campaign we focused on the concept of crystal refraction paired with a saturated color palette.








Design & Art Direction
Holiday Campaign for Boom by Cindy Joseph. Email, social, and digital ads.













For this campaign we focused on affirmations as a form of empowermen and a reminder to take care of ourselves and express gratitude during the holidays.





Credits
Creative Direction: Best
Photography: Sidney Bensimon
Propstylist: Rebecca Bartoshesky
Wardrobe: Doria Santlofer
Hair and Makeup: Kayla Jo
Mark